File:Young Aureus Lucrum.png

If you can't tell, there's some hints of Steve Jobs in here, which is appropriate considering they both rose to immense fame and fortune via cult following of thier company name. Lucrum Tech (as well as the lake megamall) is the most widely known and patronized corporation in the East, surpassing that of but not competing with Raptorco. Aureus from a young grub was a master of not brute intelligence, but developmental process strategy and finanical expertise. He would later end up so obsessed with money as to follow the Prince of Hell Mammon, Lord of Greed, which gained him unusual powers as well as elevated profits. After completing BURGS, Aureus made his name well known across the world he created, furthering his riches. However, the troll still remained less affluent than Codeam, who was backed by ages of Alternian high-bloodline inheritance.